ASAP Finance logo

ASAP Finance in Indianapolis, IN

2.8/5

ASAP Finance is an online loan marketplace connecting borrowers with direct lenders offering payday loans and cash advances up to $5,000 with same-day to next-business-day funding.

Data compiled from public sources · Rating from CreditDoc methodology

ASAP Finance Review

ASAP Finance is an online lending platform that functions as a marketplace, matching borrowers with a network of direct lenders. The company was created to help consumers access short-term emergency cash quickly, particularly those with poor credit histories or past credit issues. The platform emphasizes speed and accessibility as core values, positioning itself as an alternative to traditional banks and credit unions that may reject applicants based on credit scores.

ASAP Finance offers cash advances and payday loans ranging from $100 to $5,000, with funding typically available within one business day or as quickly as the same day via direct deposit. The application process is streamlined: borrowers complete an online form in approximately 5 minutes, receive an instant loan decision by email, and can have funds deposited to their checking account if approved. The company advertises that it does not perform hard credit checks through major credit bureaus, meaning the application process will not impact a borrower's credit score. They offer multiple loan types including payday loans, personal loans, installment loans, emergency cash advances, and tribal online loans.

ASAP Finance distinguishes itself by claiming to apply strong requirements when vetting lenders, explicitly accepting applicants with bad credit, and charging no additional fees to borrowers for using their matching service. The company states its service is "100% free" and that it works with direct lenders only, positioning this as a cost-saving advantage. They also provide transparent APR calculations on their website, showing a representative example where a $300 loan over 14 days carries a 391% to 782% APR depending on lender fees ($45-$90).

However, potential borrowers should understand that these are high-cost short-term loans typical of the payday lending industry. The APR ranges disclosed (391%-782% on the representative example) reflect the reality that these loans are significantly more expensive than traditional personal loans or bank products. Repayment typically occurs via automatic withdrawal from checking accounts on payday. While ASAP Finance positions itself as a helpful intermediary for people with poor credit, consumers should carefully evaluate whether a payday loan aligns with their financial situation, as the high costs and short repayment terms can create debt cycles.

Services & Features

Automatic repayment via checking account withdrawal
Emergency cash advances
Emergency loans for people without employment
Fast cash loans
Guaranteed payday loans
Installment loans with monthly payment options
No-credit-check loan applications
Online loan marketplace matching borrowers with direct lenders
Online payday loans with same-day to next-business-day funding
Personal loans for bad credit ($100-$5,000 range)
Same-day online loans
Tribal online loans

Feature Checklist

Mobile App
Online Portal
Score Tracking
Credit Education
Personal Advisor
Identity Theft Protection

Pros & Cons

Pros

  • Fast funding available within one business day or sometimes same day via direct deposit
  • Application takes only 5 minutes to complete online with instant decision via email
  • Accepts applicants with bad credit or poor credit history without rejection
  • No hard credit pull through major bureaus, so application does not impact credit score
  • Transparent APR disclosure with specific calculation methodology provided on website
  • Offers multiple loan types (payday, personal, installment, emergency cash, tribal loans) for different needs
  • Free service with no additional fees charged to borrowers for using the platform

Cons

  • Very high APR range (391%-782% in representative example) makes these loans substantially more expensive than traditional credit products
  • Short loan terms typically tied to paycheck cycles can create debt dependency or rollover situations
  • Repayment via automatic withdrawal from checking account creates risk if funds are unavailable on due date
  • As a marketplace/aggregator rather than direct lender, borrowers have less control over final loan terms from individual lenders
  • Website does not disclose specific state licensing, lender identities, or regulatory oversight details

Rating Breakdown

Value
2.0
Effectiveness
2.7
Customer Service
2.4
Transparency
2.0
Ease of Use
4.5

Compare the Best Personal Loan Options

See which lenders actually approve borrowers with bad credit. We compared APRs, fees, minimum scores, and funding speed.

Frequently Asked Questions

Is ASAP Finance legitimate?

Yes. ASAP Finance is a registered company, headquartered in Indianapolis, IN.

How long does ASAP Finance take to show results?

Results vary by individual situation. Contact the provider to discuss expected timelines for your specific needs.

Quick Facts

Headquarters
Indianapolis, IN
BBB Accredited
No
Starting Price
Contact provider
Setup Fee
None
Money-Back Guarantee
No
Visit ASAP Finance

CreditDoc Diagnosis

Doctor's Verdict on ASAP Finance

ASAP Finance is best for borrowers with poor credit who need emergency cash within 1-2 business days and understand they will pay substantially higher interest rates (300%+ APR) compared to traditional lending products. The primary caveat is that these are expensive short-term loans designed for immediate cash needs, not ongoing credit solutions, and the high costs and short repayment terms can trap borrowers in debt cycles if used repeatedly.

Best For

  • Consumers with bad credit or no credit history who need emergency cash quickly and cannot qualify for bank loans
  • Borrowers facing immediate short-term cash shortfalls (car repair, medical bill, utility payment) due before next paycheck
  • People who want to avoid hard credit inquiries and protect their credit score during the application process
  • Individuals who prioritize speed of funding over cost and have capacity to repay within the short loan term
Updated 2026-04-29

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Financial Wellness Guides

Financial Terms Explained (10 terms)

New to credit and lending? Here are the key terms used on this page, explained in plain language with real-number examples.

Interest & Rates

APR — Annual Percentage Rate

The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.

Why it matters

Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.

Example

You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.

Compound Interest

Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.

Why it matters

Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.

Example

You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.

MAPR — Military Annual Percentage Rate

A special APR calculation used for military servicemembers that includes ALL costs — fees, insurance, and add-ons — capped at 36% by federal law.

Why it matters

The Military Lending Act protects active-duty servicemembers and their families from predatory lending. Any lender charging above 36% MAPR to military is breaking federal law.

Example

A payday lender charges a $15 fee per $100 borrowed for 2 weeks. For civilians, that's technically legal in some states. For military: that works out to 391% MAPR — illegal under the MLA.

Usury Rate — Usury Rate (Interest Rate Cap)

The maximum interest rate a lender can legally charge in a particular state. Charging above this rate is called 'usury' and is illegal.

Why it matters

Usury laws are your main legal protection against predatory interest rates. But beware: some states have weak or no usury caps, and federal banks can sometimes override state limits.

Example

New York caps interest at 16% for most consumer loans (25% is criminal usury). If a lender tries to charge you 30% in NY, that loan is unenforceable — you could fight it in court.

How Loans Work

Collateral — Loan Collateral

An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.

Why it matters

Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.

Example

A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.

Fees & Costs

Late Fee — Late Payment Fee

A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.

Why it matters

The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.

Example

Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.

NSF Fee — Non-Sufficient Funds Fee

A fee your bank charges when a payment bounces because there isn't enough money in your account. Also called a 'bounced check fee' or 'returned payment fee.'

Why it matters

NSF fees hit you twice — your bank charges you AND the company you were trying to pay may charge their own returned payment fee. That's $50-70 for one missed payment.

Example

Your auto-pay tries to pull $350 for rent, but you only have $280 in checking. Your bank charges $35 NSF fee. Your landlord charges $25 returned payment fee. Total damage: $60 in fees.

Legal Terms

Usury — Usury (Illegal Interest)

The practice of charging interest rates higher than what the law allows. Usury laws set state-specific caps on how much lenders can charge.

Why it matters

If a lender charges usurious rates, the loan may be void, penalties can be reduced, or you may be entitled to damages. Know your state's limits.

Example

Your state caps consumer loans at 24% APR. An online lender charges you 36%. That loan may be unenforceable, and you might only need to repay the principal — no interest or fees.

Credit Cards

Cash Advance — Credit Card Cash Advance

Using your credit card to get cash from an ATM or bank. It's one of the most expensive ways to borrow — higher interest rate, immediate interest accrual (no grace period), and an upfront fee.

Why it matters

Cash advances are a debt trap: 25-30% APR with no grace period plus a 3-5% fee. Interest starts the second you withdraw, not at the end of the billing cycle.

Example

You take a $500 cash advance. Fee: $25 (5%). Interest: 28% APR starting immediately. After 30 days, you owe $536.67. After 6 months of minimum payments, you've paid $85 in interest on $500.

Want to learn more? Read our Financial Wellness Guides for in-depth explanations and practical advice.

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