ASAP Finance is an online lending platform that functions as a marketplace, matching borrowers with a network of direct lenders. The company was created to help consumers access short-term emergency cash quickly, particularly those with poor credit histories or past credit issues. The platform emphasizes speed and accessibility as core values, positioning itself as an alternative to traditional banks and credit unions that may reject applicants based on credit scores.
ASAP Finance offers cash advances and payday loans ranging from $100 to $5,000, with funding typically available within one business day or as quickly as the same day via direct deposit. The application process is streamlined: borrowers complete an online form in approximately 5 minutes, receive an instant loan decision by email, and can have funds deposited to their checking account if approved. The company advertises that it does not perform hard credit checks through major credit bureaus, meaning the application process will not impact a borrower's credit score. They offer multiple loan types including payday loans, personal loans, installment loans, emergency cash advances, and tribal online loans.
ASAP Finance distinguishes itself by claiming to apply strong requirements when vetting lenders, explicitly accepting applicants with bad credit, and charging no additional fees to borrowers for using their matching service. The company states its service is "100% free" and that it works with direct lenders only, positioning this as a cost-saving advantage. They also provide transparent APR calculations on their website, showing a representative example where a $300 loan over 14 days carries a 391% to 782% APR depending on lender fees ($45-$90).
However, potential borrowers should understand that these are high-cost short-term loans typical of the payday lending industry. The APR ranges disclosed (391%-782% on the representative example) reflect the reality that these loans are significantly more expensive than traditional personal loans or bank products. Repayment typically occurs via automatic withdrawal from checking accounts on payday. While ASAP Finance positions itself as a helpful intermediary for people with poor credit, consumers should carefully evaluate whether a payday loan aligns with their financial situation, as the high costs and short repayment terms can create debt cycles.