ASAP Credit Repair is a family-owned and operated credit repair company founded in 2008 by Joe Mahlow, who spent 17+ years in the credit, auto, and mortgage industries before launching the business. The company has grown from serving clients in a single state to operating nationwide, claiming over 1,500 Google reviews and 20+ years of combined industry experience. According to their website, the founder created ASAP after recognizing that over half of his lending clients were unable to purchase homes or vehicles due to poor credit.
The company's core service is disputing derogatory items and errors on credit reports across the three major credit bureaus (Experian, Equifax, TransUnion). They offer a free credit assessment completed in under 2 minutes, free attorney advice, and claim personalized credit consultations. Their pricing model charges a flat one-time fee of approximately $499 rather than recurring monthly fees, and they market an average success rate of 73% with results expected in 60-90 days.
ASAP positions itself as distinct from competitors by disputing all derogatory items simultaneously rather than one item per month, assigning each client a dedicated senior consultant and account manager, and emphasizing employee happiness as a business priority. They highlight that the average credit repair business lasts only 7 months, implying their longevity since 2008 demonstrates different business practices. Their website includes blog content on specific strategies like the "CEO Method" for removing late payments and financial education topics such as building credit for children.
The company operates transparently about their model but lacks third-party verification of claimed success rates and timelines. No independent consumer protection records, ratings from the FTC, BBB, or state attorney general offices are provided on their website. The claim of 73% average success rate and 60-90 day timeline are self-reported metrics without external validation. Consumers should verify credentials and understand that credit repair results depend heavily on the validity of disputed items and individual credit file accuracy. Consumers who successfully repair their credit often find better rates on installment loans, secured credit cards, and other financial products.