1st Franklin Financial

Personal-Loans · TX

Rating: 4.5/5

1st Franklin Financial logo

1st Franklin Financial is a personal installment loan lender offering $600–$15,000 loans for debt consolidation, home improvement, medical expenses, and life events.

Official Website

https://www.1ffc.com/locations/texas/austin/500-w-william-cannon-dr

1st Franklin Financial Review

1st Franklin Financial operates multiple branch locations across Texas, including the Austin location at 500 West William Cannon Drive. The company specializes in installment-based personal loans designed for consumers who need access to cash for various purposes including unexpected expenses, debt consolidation, home improvement, and major life events like weddings or medical needs.

The company offers personal loans ranging from $600 to $15,000 with flexible terms and low monthly payments. Borrowers can apply online or in person at branch locations. The Austin branch provides loan consultations, payment processing, account inquiries, and customer service. The company also offers sales financing in addition to personal loans. Online application is available, with processing beginning by the next business day. Spanish-speaking staff are available at the William Cannon Drive location.

The William Cannon Drive branch has a convenient location in South Ridge Plaza between Wing Stop and Metro PCS, with wheelchair accessibility and parking for over 75 vehicles. The branch serves Austin and surrounding areas including Buda, Del Valle, Manchaca, Sunset Valley, Oak Hill, and Dripping Springs. The branch maintains consistent hours (8:30 AM–5:30 PM Monday–Friday, with Wednesday closing at 1:30 PM), and the location has earned a 5-star rating with 169 customer reviews.

As an installment loan provider, 1st Franklin Financial targets consumers with less-than-perfect credit or limited traditional lending options. While the company offers legitimate loan products with stated terms, consumers should note that installment loans typically carry higher interest rates than traditional bank loans, and the actual APR is not disclosed on the website. The application process requires substantial documentation (2 forms of ID, proof of income, and references), which may be a barrier for some applicants.

As a financial institution, this lender competes with both traditional banks and newer fintech personal loan lenders in the consumer lending space. Borrowers seeking personal loans for bad credit may find more flexible terms through online lenders, while those focused on simplifying payments may benefit from debt consolidation loans with fixed rates. For credit building, secured credit cards and credit builder loans offer structured paths to improvement. Credit monitoring services provide ongoing visibility into credit health, and credit counseling through nonprofit agencies can help consumers create sustainable budgeting plans.

Many of these lenders offer installment loans with fixed monthly payments over 12 to 60 months, giving borrowers a clear payoff timeline.

CFPB Consumer Response Profile

Public-record data from the Consumer Financial Protection Bureau, 2023-present. Complaint counts alone can reflect company size — the pattern of responses is usually more informative than raw volume. How to read this data →

Complaints on record
723
Recorded response-outcome rate
99%
Timely response rate
81%
Top issue categories
  • · Incorrect information on your report
  • · Improper use of your report
  • · Attempts to collect debt not owed

CFPB data last checked 2026-04-09. Source: consumerfinance.gov/data-research/consumer-complaints.

Pros & Cons

Reader-focused summary of the strongest reasons to consider 1st Franklin Financial and the factors most worth weighing before contracting. Individual outcomes depend on your credit situation and goals.

Pros

  • Loan amounts range from $600–$15,000, providing flexibility for various needs
  • Multiple Austin branch locations for convenience and accessibility
  • Online application available with next-business-day processing
  • Wheelchair-accessible branch with 75+ vehicle parking capacity
  • 5-star rating based on 169 customer reviews for this location
  • Spanish-speaking staff available at William Cannon Drive location
  • Serves surrounding areas including Buda, Del Valle, Manchaca, and Dripping Springs

Areas to Consider

  • !APR and interest rates not disclosed on website, preventing rate comparison
  • !Substantial documentation requirements (2 IDs, proof of income, references) may deter some applicants
  • !Limited to installment loan products; no revolving credit or credit-building tools offered
  • !Wednesday hours limited to 8:30 AM–1:30 PM, restricting accessibility for working customers
  • !Loan amounts capped at $15,000, insufficient for larger consolidation or purchase needs

Verdict Summary

1st Franklin Financial works best for consumers who value loan amounts range from $600–$15,000, providing flexibility for various needs and can accept the tradeoff of apr and interest rates not disclosed on website, preventing rate comparison. Compare against similar providers below before signing any contract.

Services & Features

Services offered

Feature Checklist

Credit Monitoring
All Three Bureaus
Goodwill Letters
Cease Desist Letters
Debt Validation
Credit Education
Identity Theft Protection
Score Tracking
Mobile App
Online Portal
Personal Advisor
Ai Powered

Best For

Before You Contact 1st Franklin Financial

Before signing up with any Personal Loans provider, review these safeguards:

Compare Your Needs With 1st Franklin Financial

Match these decision factors against 1st Franklin Financial's profile before committing. This rubric mirrors what independent consumer-finance research typically checks for Personal Loans providers.

Category

Personal Loans

Service scope

12 services listed

Geographic coverage

1 states

Match to your priorities

  • Budget priority: Pricing published above — factor in setup, monthly, and cancellation fees over the full expected service window.
  • Complexity priority: Consider 1st Franklin Financial's stated strengths (Loan amounts range from $600–$15,000, providing flexibility for various needs) against your specific credit situation.
  • Timeline priority: Personal Loans typically takes 3-6 months for meaningful outcomes. Providers guaranteeing overnight results are red flags under federal consumer protection law.
  • Recourse priority: Confirm state licensing via your state regulator and check the CFPB complaint database before contracting.
  • Alternatives: Compare against all Personal Loans providers, DIY options via non-profit counseling agencies, and free CFPB resources.

Pricing

  • Monthly Price: 0
  • Setup Fee: 0
  • Money Back Guarantee: False
  • Guarantee Details: Contact provider for current pricing and guarantee details.
  • Free Consultation: True
  • Tiers: [{'name': 'Personal Loan', 'price': 0, 'features': ['Fixed monthly installment payments', 'Loan amounts vary by qualification', 'Fixed or variable APR', 'Online application', 'Direct deposit to bank account']}]
  • Currency: USD

Frequently Asked Questions

What services does 1st Franklin Financial offer?

1st Franklin Financial offers 12 services including Personal installment loans ($600–$15,000), Debt consolidation loans, Home improvement financing, Wedding planning loans, Medical expense loans, and 7 more. Confirm current service list directly with the provider before contracting.

Who is 1st Franklin Financial best suited for?

1st Franklin Financial's profile signals suggest it may fit: Consumers needing $600–$15,000 for debt consolidation or unexpected expenses; Borrowers with limited credit history or non-prime credit seeking installment loans; Austin-area residents and nearby communities seeking in-person loan consultations; Customers preferring Spanish-language service and flexible loan terms. Individual outcomes vary based on your specific situation.

What are the strengths and weaknesses of 1st Franklin Financial?

Key strengths: Loan amounts range from $600–$15,000, providing flexibility for various needs; Multiple Austin branch locations for convenience and accessibility; Online application available with next-business-day processing. Areas to consider: APR and interest rates not disclosed on website, preventing rate comparison; Substantial documentation requirements (2 IDs, proof of income, references) may deter some applicants.

How does 1st Franklin Financial compare to similar companies?

In the Personal Loans category, comparable providers include LendingTree, VIVA Finance, Inc., Advance America. Each company has different strengths, so compare services, pricing, and consumer complaint records before deciding what to do next.

Where does 1st Franklin Financial operate?

1st Franklin Financial serves customers in 1 states including Texas. Confirm current service availability in your state directly with the provider.

How much does 1st Franklin Financial cost?

Listed pricing for 1st Franklin Financial: monthly price: 0; setup fee: 0; money back guarantee: False. Pricing may change — verify current fees directly with the provider before signing any contract.

Visit 1st Franklin Financial

State Consumer Finance Context

This is state-level context for Personal Loans consumers in Texas. It does not confirm that 1st Franklin Financial or this specific location is licensed.

State regulator: Texas Office of Consumer Credit Commissioner
Consumer protection: Texas Attorney General Consumer Protection Division

Credit and debt help rules in Texas

Key state rules to check

Payday lending in Texas: Legal

Usury cap: 10% for written contracts (18% default); payday/auto title loans regulated as credit access businesses

Complaint resources

State references

Texas allows payday and auto title lending through the Credit Access Business model, which lacks state-level fee caps. Several cities have enacted local ordinances to limit loan amounts and rollovers. Consumers can file complaints with the Office of Consumer Credit Commissioner or the Attorney General.

Similar Companies

Comparable Personal Loans providers with similar service scope. Ratings reflect stored review context; verify current licensing and pricing directly before contracting.

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Related Questions

Quick Summary

1st Franklin Financial — Personal Loans in TX.

Overall rating: 4.5/5

1st Franklin Financial is a personal installment loan lender offering $600–$15,000 loans for debt consolidation, home improvement, medical expenses, and life events.

Next Steps

  1. Compare 1st Franklin Financial against similar options above.
  2. Run our borrowing power quiz to see how 1st Franklin Financial matches your situation.
  3. Check state regulator listings for 1st Franklin Financial's licensing before committing.
  4. Visit 1st Franklin Financial once you're ready.

Glossary of Terms

Common terms that come up when comparing Personal Loans providers. Full glossary at creditdoc.co/glossary/.

Amortization — Loan Amortization
The process of paying off a loan through regular payments that cover both principal and interest. Early payments are mostly interest; later payments are mostly principal.
Why it matters: Understanding amortization explains why paying extra early in a loan saves the most money — you're reducing the principal that interest is calculated on.
Example: Month 1 of a $200,000 mortgage at 6%: your $1,199 payment splits as $1,000 interest + $199 principal. By month 300: only $47 goes to interest and $1,152 goes to principal.
APR — Annual Percentage Rate
The total yearly cost of borrowing money, including the interest rate plus any fees the lender charges. Think of it as the 'true price tag' on a loan.
Why it matters: Lenders must show APR by law (Truth in Lending Act) because the interest rate alone can hide fees. Comparing APR across lenders is the most reliable way to find the cheapest loan.
Example: You borrow $10,000 at 6% interest for 3 years, but there's a $300 origination fee. The interest rate is 6%, but the APR is 6.9% because it includes that fee. You'd pay $304/month and $946 total in interest.
Balloon Payment
A large lump-sum payment due at the end of a loan, after a period of smaller monthly payments. The loan isn't fully paid off by the regular payments — the balloon settles it.
Why it matters: Balloon payments make monthly payments look affordable but create a financial cliff. If you can't pay or refinance at the end, you could lose your home or asset.
Example: A 5-year balloon mortgage on $200,000: you pay $1,054/month (as if it were a 30-year loan), but after 5 years you owe a balloon of $186,108 all at once.
Collateral — Loan Collateral
An asset you pledge to the lender as security for a loan. If you stop paying, the lender can seize and sell that asset to recover their money.
Why it matters: Secured loans (with collateral) have lower interest rates because the lender has less risk. But you could lose your home, car, or savings if you default.
Example: A mortgage uses your house as collateral. A car loan uses your vehicle. A title loan uses your car title. If you miss payments, the lender can foreclose or repossess.
Compound Interest
Interest calculated on both the original amount borrowed AND the interest that's already been added. It's 'interest on interest' — and it makes debt grow faster than you'd expect.
Why it matters: Credit cards and many loans use compound interest. If you only make minimum payments, compound interest is why a $3,000 balance can take 15 years to pay off.
Example: You owe $1,000 at 20% annual interest compounded monthly. After month 1 you owe $1,016.67. Month 2, interest is charged on $1,016.67 (not $1,000), so you owe $1,033.61. After 1 year without payments: $1,219.
Cosigner — Loan Cosigner
A person who agrees to repay your loan if you can't. They're equally responsible for the debt, and their credit is affected by your payment behavior.
Why it matters: Cosigning helps people with thin credit get approved or get better rates. But it's a huge risk for the cosigner — they're on the hook for the full amount if you default.
Example: A parent cosigns their child's $30,000 student loan. The child stops paying after 6 months. The parent is now legally required to make the payments or face collections, lawsuits, and credit damage.
Debt Consolidation
Combining multiple debts into one single loan with one monthly payment, ideally at a lower interest rate. It simplifies repayment and can reduce total interest.
Why it matters: Consolidation works best when you get a lower rate than your existing debts. But it doesn't reduce what you owe — and extending the term can mean paying more total interest.
Example: You have: $5,000 at 22% (credit card), $3,000 at 18% (store card), $2,000 at 25% (payday loan). A $10,000 consolidation loan at 11% saves you ~$2,100 in interest over 3 years.
Default — Loan Default
When you fail to repay a loan according to the agreed terms — usually after 90-180 days of missed payments. It's the point where the lender gives up on collecting normally.
Why it matters: Default triggers severe consequences: credit score drops 100+ points, the debt may be sent to collections, you could be sued, and your wages or assets could be seized.
Example: You miss 4 consecutive car payments. The lender declares your loan in default, repossesses your car, sells it at auction for $8,000, and you still owe the remaining $5,000 (called a deficiency balance).
DTI Ratio — Debt-to-Income Ratio
The percentage of your monthly gross income that goes toward paying debts. Lenders use it to judge whether you can afford another loan payment.
Why it matters: Most lenders want DTI below 36% for personal loans and below 43% for mortgages. Above that, you're considered overextended and likely to be denied.
Example: You earn $5,000/month gross. Your debts: $1,200 mortgage + $300 car + $200 student loans = $1,700/month. DTI = 34%. A new $400/month loan would push you to 42% — risky for lenders.
Finance Charge
The total cost of borrowing, including interest and all fees combined. The lender must disclose this number under the Truth in Lending Act.
Why it matters: The finance charge gives you the total dollar amount you'll pay beyond the principal. It's the clearest picture of what a loan actually costs you.
Example: You borrow $15,000 for 4 years at 8% APR with a $450 origination fee. Finance charge: $2,612 (interest) + $450 (fee) = $3,062 total. You repay $18,062 for a $15,000 loan.
Fixed Rate — Fixed Interest Rate
An interest rate that stays the same for the entire life of the loan. Your monthly payment never changes.
Why it matters: Fixed rates protect you from market changes. If rates go up, your payment stays the same. The tradeoff: fixed rates are usually slightly higher than starting variable rates.
Example: You get a 30-year mortgage at 6.5% fixed. Whether rates rise to 9% or drop to 4% over the next 30 years, your payment stays at $1,264/month on a $200,000 loan.
Installment Loan
A loan you repay in fixed monthly payments over a set period — typically 12 to 60 months. Each payment covers part of the principal plus interest. Personal loans, auto loans, mortgages, and student loans are all installment loans.
Why it matters: Installment loans are the most common way Americans borrow money. Unlike revolving credit (credit cards), installment loans have a clear end date and predictable payments. Making on-time installment payments builds yo...
Example: You borrow $5,000 as a personal installment loan at 12% APR for 36 months. Your fixed monthly payment is $166. After 36 payments totaling $5,978, the loan is paid off. You paid $978 in interest but built 36 months of positive payment his...
Interest Rate
The percentage a lender charges you for borrowing their money, calculated on the amount you still owe. It's the lender's profit for taking the risk of lending to you.
Why it matters: Even a 1% difference in interest rate can cost you thousands over a loan's life. Lower rates mean less money out of your pocket.
Example: On a $20,000 car loan for 5 years: at 5% you pay $2,645 in interest. At 8% you pay $4,332. That 3% difference costs you $1,687 extra.
Late Fee — Late Payment Fee
A charge added to your account when you miss a payment deadline. Most credit cards charge $29-$41 per late payment, and many loans have similar penalties.
Why it matters: The fee itself hurts, but the real damage is to your credit score. A payment 30+ days late stays on your credit report for 7 years and can drop your score 60-110 points.
Example: Your credit card payment of $150 is due March 1. You pay on March 18. The bank charges a $39 late fee. If it's 30+ days late, it gets reported to credit bureaus and your 760 score drops to 670.
Loan Term (Tenor) — Loan Term / Tenor
How long you have to repay the loan, measured in months or years. A shorter term means higher monthly payments but less total interest paid.
Why it matters: Longer terms feel more affordable monthly but cost much more overall. A 30-year mortgage costs almost double in interest compared to a 15-year mortgage on the same amount.
Example: Borrowing $200,000 at 6.5%: A 15-year term costs $1,742/month ($113,561 total interest). A 30-year term costs $1,264/month ($255,088 total interest). You save $141,527 with the shorter term.